Ad Law News and Views-November 17, 2016

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Analysis 
Message from the ABA Antitrust Section Chair

As chair of the American Bar Association’s Section of Antitrust Law, partner William MacLeod authors monthly addresses on recent changes in antitrust and consumer protection. To read this month’s Message From The Chair, click here.

How Do FDA and FTC Regulate Traditional Medicine Products?

Partner Kristi Wolff addressed the growing trend of natural and alternative health products in a Nutritional Outlook article, titled How Do FDA and FTC Regulate Ayurveda Products?” The article covers Ayurveda, an ancient Indian system of holistic medicine that combines the use of plants and herbs as medicinal treatment and a variety of lifestyle practices, including for diet and exercise. Read more...

Navigating the Legal Pitfalls of Augmented Reality

Partner Alysa Hutnik had her 2012 Mashable article Navigating the Legal Pitfalls of Augmented Reality” re-published in the Internet Marketing Guide to Everything. The article notes that, while part of a niche industry, AR applications are being championed by tech players like Google and Nokia, and a host of mobile app developers have launched AR apps for the growing number of smartphones and portable computing devices. Read more…

   
\"\"2016 Fall Forum 
November 17, 2016”,“WASHINGTON, DC
American Bar Association’s Section of Antitrust Law 
William C. MacLeod
 
\"\"Mitigating Risk in Advertising Supplement Claims 
December 8, 2016”,“ALEXANDRIA, VA
Dietary Supplement Regulation: Labeling and Claims Conference 
Kristi L. Wolff
 
\"\"TCPA/FCC Regulatory Compliance 
December 8, 2016”,“SALT LAKE CITY, UT 
Professional Association for Customer Engagement (PACE) 
Alysa Zeltzer Hutnik
”]