Ad Law News and Views-November 17, 2016
November 17, 2016
In this issue
Recent News | AnalysisUpcoming Events and Speeches
The Team | Recent Awards | Follow the Practice
Recent News
What to Expect from the FTC

Ninth Circuit Holds Yelp Is Not Responsible for Bad Reviews

FTC Chairwoman Ramirez Addresses Direct Sales Association; Offers Compliance Recommendations for Industry and Signals that Additional Guidance is on its Way

What Covered Entities Should Know About the FTC Act and Their Obligations Beyond HIPAA

School’s in Session for the Ed Tech Industry: California AG Gives Lessons on Student Data Safeguards

For Better or Worse: Privacy Shield Challenges and (Actions for) Annulments

The Presidential, Senate and House Elections, Results and Policy Implications

Client Advisory: The FCC’s Broadband Privacy Order
 
Analysis 
Message from the ABA Antitrust Section Chair

As chair of the American Bar Association's Section of Antitrust Law, partner William MacLeod authors monthly addresses on recent changes in antitrust and consumer protection. To read this month's Message From The Chair, click here.

How Do FDA and FTC Regulate Traditional Medicine Products?

Partner Kristi Wolff addressed the growing trend of natural and alternative health products in a Nutritional Outlook article, titled “How Do FDA and FTC Regulate Ayurveda Products?” The article covers Ayurveda, an ancient Indian system of holistic medicine that combines the use of plants and herbs as medicinal treatment and a variety of lifestyle practices, including for diet and exercise. Read more...

Navigating the Legal Pitfalls of Augmented Reality

Partner Alysa Hutnik had her 2012 Mashable article “Navigating the Legal Pitfalls of Augmented Reality” re-published in the Internet Marketing Guide to Everything. The article notes that, while part of a niche industry, AR applications are being championed by tech players like Google and Nokia, and a host of mobile app developers have launched AR apps for the growing number of smartphones and portable computing devices. Read more…

Tracing FTC’s Line on Commercial Speech: What Makes an Ad an Ad and Why Does It Matter?

Senior associate Katie Bond’s manuscript “Tracing FTC’s Line on Commercial Speech: What Makes an Ad an Ad and Why Does It Matter?”, originally presented at the 2nd Annual Food and Drug Law Journal Symposium, was featured in the Food and Drug Law Journal Volume 71 Number 2. The article notes that social media and other forms of what FTC calls “non-traditional media” have expanded opportunities for both advertising and protected, individual speech. Read more...

Upcoming Events and Speeches 
   
2016 Fall Forum 
November 17, 2016 |WASHINGTON, DC
American Bar Association's Section of Antitrust Law 
William C. MacLeod
 
Mitigating Risk in Advertising Supplement Claims 
December 8, 2016 |ALEXANDRIA, VA
Dietary Supplement Regulation: Labeling and Claims Conference 
Kristi L. Wolff
 
TCPA/FCC Regulatory Compliance 
December 8, 2016 |SALT LAKE CITY, UT 
Professional Association for Customer Engagement (PACE) 
Alysa Zeltzer Hutnik