This Client Advisory summarizes the Federal Trade Commission’s (FTC) Town Hall meeting on Behavioral Targeting, which was held on November 1 and 2, 2007 in Washington, DC. Section I of this Advisory provides an Executive Summary of the key issues discussed at the FTC Town Hall meeting, and the likely next steps by the FTC following the meeting. Section II of the Advisory provides more detailed coverage of the two-day event with an overview of the key panels, including speakers and topics, and the overall take- away from each panel discussion.

Kelley Drye’s Privacy and Information Security Practice Group has prepared this client advisory, which describes the three key issues that were predominantly discussed.