The Self-Regulation of Behavioral Advertising in 2009
IAPP Privacy Tracker, Volume 2, Number 3
March 2009
The article discusses the various components of behavioral advertising, the practice of serving targeted online advertising based on a person’s Internet browsing activity, and the related concerns voiced regarding privacy and security issues. The recent attention generated with behavioral advertising has also resulted in several changes within the industry, including a new set of self-regulatory principals from the Network Advertising Initiative, an online advertising trade organization, and revised self-regulatory principles proposed by the Federal Trade Commissions. This issue of Privacy Tracker expands on the recent changes, as well as defines the history and value of behavioral advertising and the industry self-regulatory policies.