The NAD: A Force in Shaping Food and Dietary Supplement Advertising
FDLI Update
November/December 2016

Partner John Villafranco co-authored the FDLI Update article “The NAD:  A Force in Shaping Food and Dietary Supplement Advertising.” In this article, John describes the National Advertising Division (NAD) and its role in shaping advertising for a FDA-regulated products. John notes that, in the past year, the NAD has handled nine cases on conventional food and beverages and 26 cases on dietary supplements. He goes on to analyze examples of those cases and recent developments in NAD procedures.