The NAD: A Force in Shaping Food and Dietary Supplement Advertising
FDLI Update
November/December 2016

Partner John Villafranco and senior associate Katie Bond co-authored the FDLI Update article “The NAD:  A Force in Shaping Food and Dietary Supplement Advertising.” In this article, John and Katie describe the National Advertising Division (NAD) and its role in shaping advertising for a FDA-regulated products. They note that, in the past year, the NAD has handled nine cases on conventional food and beverages and 26 cases on dietary supplements. They go on to analyze examples of those cases and recent developments in NAD procedures.