The Legal Outlook for Mobile: Preparation Helps
Mobile Marketer’s Mobile Outlook
March 2009
The article discusses the increase in legal challenges against mobile campaigns and what mobile marketers can expect in 2009. Although 2009 may bring answers to some of the questions posed in 2008, it will likely raise new concerns as well. Because mobile technologies are so new, there are no clear legal guidelines yet. It suggests that mobile marketers must remain vigilant so that they can identify changes to the legal landscape and quickly adapt their marketing campaigns accordingly.