The article provides a detailed analysis of the draft privacy bill submitted on May 4, 2010, by Rep. Rick Boucher (D-VA), the House Energy and Commerce Communications, Technology, and the Internet Subcommittee Chairman, and Rep. Cliff Sterns (R-FL), the Ranking Member of the Subcommittee. The bill is intended to address concerns about online behavioral advertising and place limits on how consumer personal information is collected, used, and disclosed. The release of the draft bill follows increased legislative and regulatory scrutiny over consumer privacy protection measures. The efforts of the bill underscore that regulation of business practices concerning consumer information will likely remain at the forefront for the near future.