Price Advertising
E-Commerce Law Reports
April 2014

Partner Gonzalo Mon authored the E-Commerce Law Reports article "Price Advertising." The article discusses the lessons learned from the a civil penalty of $6.8 million issued against Overstock.com by a California court for illegally advertising prices on its website. Gonzalo advises companies to pay attention to applicable state pricing laws, particularly when advertising discounts, sales, or other price reductions.