Mobile Sellers Face Technological and Legal Challenges
Classic Guide to Mobile Commerce
November 2008
The article discusses some of the legal issues related to selling content through premium charges and other mobile payment methods. It notes the significant of an AT&T settlement requiring sellers to disclose costs at the outset of an offer and provide specific disclosures. The Florida attorney general is pushing other wireless carriers to agree to similar terms. The article provides insight into what mobile sellers need to know to ensure their campaigns are in compliance.