Making it Stop: A Practical Guide to Challenging Your Competitor's Advertising Claims
Metropolitan Corporate Counsel, Volume 16, No. 10
October 2008
The article provides guidance in evaluating which options are best suited to serve client-needs when challenging a competitor's advertising claims. The article discusses initiating a proceeding before the National Advertising Division (NAD), alerting state and federal regulators and litigating under the Lanham Act.