Intellectual Property: More reverse confusion claims move forward
The National Law Journal
October 17, 2005
Reverse confusion is a means of limiting the marketing power of large companies that, through advertising and marketing strategies, can overwhelm senior, lesser-known marks to the point that consumers may become confused as to the source of the senior mark, mistaking it for the junior mark, resulting in the senior mark losing its identity and possibly its value. This article discusses reverse confusion trademark infringement actions in the context of the ever expanding commercial environment.