This article offers best practice advice for running a promotion featuring consumer-generated content. The article discusses the benefits for using consumer generated content in promotions, while also warning about the risks. It warns that as these promotions are new, there are still a lot of legal uncertainties. The article offers practical advice on how to set up and successfully run a promotion featuring consumer generated content, while avoiding any legal risks.

If You’re Not Careful, Consumer Generated Content Can Lead to Risky Business