Greater Focus on Privacy is Inevitable
Mobile Commerce Outlook 2011
February 2011
The article discusses the changes marketers face when interacting with consumers through mobile technology. The past few years have seen a number of battles over how marketers make disclosures and get consent. Partner Gonzalo Mon outlines the Federal Trade Commission report that proposes a new privacy framework and identifies three key recommendations. Gonzalo offers advice to keep marketers aware of the changes in the legal landscape.