Food and Consumer Health Product Claims Substantiation: A Comprehensive Guide
Food and Drug Law Institute
December 2013

Partner Sarah Roller and associate Katie Bond co-authored the Food and Drug Law Institute publication “Food and Consumer Health Product Claims Substantiation: A Comprehensive Guide.” This comprehensive guide prepares legal, regulatory and marketing professionals to answer the questions they will face as they assist their clients in developing new product benefit claims or executing new marketing campaigns. This book provides guidance on how to evaluate marketing concepts and claims during a pre-launch phase; legal and regulatory requirements governing marketing communications; and the rules-of-the-road on product marketing claims.

For more information, and to purchase the guide, please click here.