FTC Releases Proposed Changes And New Guidance To The Green Guides
The Metropolitan Corporate Counsel
November 2010
The article discusses the proposed revisions to the Federal Trade Commission’s (FTC) “Guides for the Use of Environmental Marketing Claims” (the “Green Guides”). The Green Guides are designed to help businesses ensure that the environmental marketing claims they make are true and substantiated. The Guides are instructive on how the FTC views certain types of environmental marketing claims, and the evidence necessary to support such claims to prevent them from being considered deceptive or unsubstantiated. The proposed revisions update the existing Guides with respect to claims such as "degradable," "compostable," and "recyclable," and they propose new guidance for claims not currently addressed by the existing Guides.