Partner John Heitmann and associate Jameson Dempsey authored the E-Commerce Law & Policy article entitled, "FTC Proposes Best Practices for Facial Recognition Technology." The article discusses the U.S. Federal Trade Commission (FTC) recent guidance on facial recognition technology. The report, released on October 22, 2012, is called "Facing Facts: Best Practices for Common Uses of Facial Recognition Technologies." The report provides companies with heightened awareness about the privacy risks of using facial recognition technology, as well as a few practical ways to minimize those risks. Although the guidance is only that, with no force of law behind it, John and Jameson suggest that companies using facial recognition technologies would do well to make sure they're conforming with the FTC's best practices.