Expert Q&A on Advertising Law
Practical Law Company
November 2012

Partner Gonzalo Mon was interviewed for the Practical Law Company article entitled, "Expert Q&A on Advertising Law." In the past year, there have been several high-profile settlements with the Federal Trade Commission over false advertising claims. The terms of these settlements provide valuable insights for all advertisers. Gonzalo's article touches on key requirements advertisers should know to avoid similar claims. He answers some of the key questions advertisers have about advertising law, including what types of claims need to be substantiated, how much substantiation is required, whether the laws are different for social media, and how to challenge competitors.