This article provides a brief overview of blogging history, including examples of current corporate blogs, and discusses key legal risks that apply to hosting a blog.
Reluctant to let an opportunity pass by, many businesses (as well as key employees within them) have launched their own corporate blogs. Some of these blogs focus exclusively on the company’s business or industry-specific issues. Others use the blog as a platform to connect to customers and prospective customers in a more direct and personal way. Regardless of which type of blog your business or marketing team may have in mind, as with any new venture, it’s a good idea to know what you’re getting into — and to be clear on why — before you jump in.