Best Practices for E-Mail Marketing
Practical Law Company
February 2013
Associate Christopher Loeffler co-authored the Practical Law Company checklist, "Best Practices for E-Mail Marketing." This guide to CAN-SPAM Act compliance includes the requirements for all commercial messages, including the mailing list, e-mail message, opt-out mechanism, monitoring opt-out capabilities, and third-party marketing affiliates or service providers. These requirements are in place to make sure that the recipients of commercial messages are aware and have given consent to receive such messages.