Avoiding Trouble When Adding an App to the Business Model
E-Commerce Law & Policy
July 2011
The rise of smartphones, wifi hotspots, and high-speed data networks has spurred new technology-based business models and the exponential growth of consumer information online. Chief among new technologies, the use of mobile applications-"apps"-has exploded in the past few years. From near-constant posts on Facebook to attacking the green pigs on Angry Birds, consumers have opened their hearts and wallets to mobile apps. While the upside is great, companies and developers considering a mobile app should also be mindful of the legal and business pitfalls of mobile apps and implement a process to sidestep common challenges. This article outlines several of these potential pitfalls and the best practices to avoid them.

For more information on developing and marketing mobile apps, view and listen to a recording of Kelley Drye & Warren's May 16, 2011 webinar entitled "Mobile Applications: Privacy and Data Security Considerations."