Social media has made it easy to accomplish things that weren’t possible a few years ago. However, some companies forget that social media promotions are subject to various laws, special requirements, and unique risks. This article reviews four of the most important considerations for a company taking on a social media promotion: knowing your terminology, knowing the laws, knowing the platform rules, and knowing the risks. By taking time to think about possible setbacks before launching a promotion, a company can save time, aggravation, and legal fees.

This article is used with permission and originally published by Mashable.

4 Things to Know When Planning a Social Media Contest