Lewis Rose Named “Privacy Expert” by Online Behavioral Marketing Firm
February 15, 2005
Washington, DC —Claria Corporation selected Lewis Rose, chairman of Kelley Drye’s Advertising and Marketing practice, to be a member of its privacy, public policy, and consumer protection law expert team. The team will advise Claria on BehaviorLinkSM, a new publisher-centric online advertising network that will display behaviorally-targeted ads in standard Interactive Advertising Bureau (IAB) advertising units.

"My role will be to provide Claria insight into privacy and consumer protection laws," said Mr. Rose. "I’ve advised clients on these matters for many years and have a long history of working closely with the CPSC, FTC, and other regulatory agencies."

D. Reed Freeman, Jr., Chief Privacy Officer of Claria, added, "Lew is the best in the advertising and marketing law practice. I am thrilled to have him as part of our dream team."

Mr. Rose specializes in consumer protection, advertising, and consumer product safety law and focuses his practice on representing clients before federal and state law enforcement agencies. Mr. Rose has experience handling all phases of marketing products including advertising, credit, direct response, telemarketing, franchising, and warranty issues, including, counseling clients regarding advertising, marketing, electronic commerce, and intellectual property issues with respect to interactive and online services and related technology.

Founded in 1998, Claria Corporation is a leader in online behavioral marketing. Claria’s behavioral data platform provides Web publishers and advertisers the information they need to deliver advertisements targeted to individual consumer interests.

About Kelley Drye

Kelley Drye's Washington DC office solves competitive problems for Fortune 500 companies, privately held corporations, government entities, and trade associations in the US and abroad. The firm has over 100 attorneys and professionals practicing in the following areas: Advertising and Marketing, Antitrust and Competition, Technology, Environmental, Government Relations and Public Policy, Intellectual Property, International Trade, Litigation, and Trade Associations.