Kelley Drye Welcomes Jodie Bernstein and Dana Rosenfeld
Leading Consumer Protection Experts Join the Firm
October 1, 2009
Washington, D.C. – Jodie Z. Bernstein and Dana B. Rosenfeld, two of the country’s preeminent consumer protection experts, have joined Kelley Drye & Warren LLP. Both will advise clients across the spectrum of privacy and consumer protection law, and Ms. Rosenfeld will serve as chair of Kelley Drye’s Privacy and Information Security practice. They will practice in the Advertising and Marketing group based in the firm’s Washington, D.C. office.

“Kelley Drye’s clients will benefit tremendously from Jodie’s and Dana’s extraordinary depth of consumer protection and privacy expertise, leadership experience at the FTC, and relationships with Commissioners and state Attorneys General,” said Paul C. Rosenthal, managing partner of the Washington, D.C. office. “We are pleased that they will expand the firm’s already extensive FTC expertise.”

Ms. Bernstein is widely respected among consumer groups, industry organizations and the private bar as one of the country’s leading lawyers. Her public service includes appointments as Director of the Bureau of Consumer Protection at the Federal Trade Commission, General Counsel of the Environmental Protection Agency and General Counsel of the Department of Health and Human Services. While at the FTC, she expanded the Bureau’s prosecution of unfair and deceptive marketing practices and fashioned federal policy on the emerging issues of identity theft, Internet privacy, and deceptive marketing practices.

In private practice Ms. Bernstein has handled a wide variety of cases and projects, including such unique challenges as helping the food industry develop the Children’s Food and Beverage Initiative, a program of self-regulation designed to shift the mix of advertising messaging to children to encourage healthier dietary choices and healthy lifestyles.

This month, Ms. Bernstein will receive the Lifetime Achievement Award from American Lawyer. She is also a recipient of the Miles W. Kirkpatrick Award for Lifetime Federal Trade Commission Achievement, which is presented to an individual whose contributions to the agency are reflected in all facets of the honoree’s work, inside and outside the agency.

Ms. Rosenfeld’s public service included assignments as advisor to FTC Chairman Robert Pitofsky, as senior legal advisor to the Director of the Bureau of Consumer Protection, and as Assistant Director of the FTC’s Bureau of Consumer Protection. While Assistant Director, Ms. Rosenfeld was responsible for coordinating consumer protection policy on advertising and electronic commerce issues.

With a practice encompassing privacy, data security, advertising and consumer finance, Ms Rosenfeld represents clients before the FTC and state Attorneys General, provides ongoing compliance advice, and assists in the development of legislative policy positions and self-regulatory corporate responsibility programs.

Ms. Rosenfeld regularly counsels companies in developing and implementing policies consistent with legal mandates and self-regulatory programs governing collection, use, and security of personal data. United States Trustees have recognized her privacy expertise by appointing her Consumer Privacy Ombudsman in the Tower Records, Ritz Camera, and Steve & Barry’s bankruptcy proceedings, where she submitted reports and recommendations to the courts regarding the disposition of customer lists and other personally identifiable information.

“I am thrilled to join a group with such breadth and depth,” said Dana. “I look forward to serving clients from this platform and expanding the Privacy and Information Security practice.”

Ms. Rosenfeld and Ms. Bernstein join an advertising and privacy group that has national reputation for excellence. With leaders in the consumer protection bar and specialists in every area of the law, Kelley Drye offers a wide variety of legal services, from counseling to litigation and the many tasks in between. Our attorneys have worked with FTC personnel ranging from enforcement staff to Commissioners, and we have strong relationships with officials of state Attorneys General.