Practical Law The Journal Interviews Associate Christopher M. Loeffler on the Updated Online Behavioral Advertising Code of Conduct
July/August 2013

Associate Christopher M. Loeffler was interviewed in the "GC Agenda" section of Practical Law The Journal. Mr. Loeffler  provided commentary on the Network Advertising Initiative's (NAI's) recently published 2013 Code of Conduct, which is very relevant to modern business because it deals with the recent growth of third-party online advertising. He outlines how the 2013 Code differs and provides updates from the 2008 Code, as well as explains that members who violate this code can face sanctions or removal from the NAI and referral to the FTC for possible government investigation and penalties.

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