Partner Gonzalo E. Mon Quoted On Apple Class Action Law Suit

Mobile Marketer quoted partner Gonzalo E. Mon in the article, ​“Class-action Suit Against Apple Could Jeopardize In-app Purchasing.” Apple has been hit with a class-action lawsuit alleging that applications and games for iPhone, iPod touch and iPad with in-app purchasing for virtual goods or premium features are part of a ​“bait-and-switch scheme” targeting children.

“Although the plaintiff refers to Apple’s business model with loaded phrases such as ​‘bait-and-switch scheme’ and ​‘unlawful exploitation in the extreme,’ there is nothing unlawful about the business model itself,” said Mr. Mon.

“It is generally fine to offer a free application and allow consumers to purchase additional benefits, as long as the costs associated with those benefits are clearly disclosed,” he said. ​“If this case proceeds to trial, the decision may turn largely on how clearly the disclosures were made.”