Newsday Quotes Partner Gonzalo E. Mon on Online Contests Regulations

Partner Gonzalo E. Mon was quoted in the Newsday article, ​“Small Business: Creating Online Contests.” The article discusses the various rules and restrictions of different social networking sites in regards to running online contests and sweepstakes. It is important that a company makes sure they are in compliance with state statutes regarding promotions as well as with individual site guidelines.

Mr. Mon commented, ​“Companies tend to forget there are laws involved that regulate what you can and cannot do.” He recommends that companies consult with an advertising or promotions attorney; as a general rule, he says, you can’t combine a prize, chance, and a requirement that people pay money, so removing one of the three elements is generally wise.