June 20, 2012
The Los Angeles Times article, "Billionaires Behind Pom Wonderful Push Back Against FTC Ruling" reported on Steward and Lynda Resnick's appeal of a government ruling that Pom Wonderful lacked reliable scientific evidence for some of its health claims. The article noted the FTC administrative law judge ordered the company to stop promoting the juice as effective in the 'cure, mitigation, treatment or prevention of any disease' without adequate scientific evidence." However, the company can still say Pom Wonderful has health benefits. Pom Wonderful launched ads and put on its website selectively flattering comments from Chappell's ruling.
The Los Angeles Times quoted advertising lawyer, partner August T. Horvath who said he found the Resnicks' response counterproductive.
"The appeal will eventually be heard by five FTC commissioners who may be put off by the public relations blitz, he said." Mr. Horvath was quoted saying, "'What they're doing is something that a lot of companies that are not happy about an FTC order would like to do, but someone sensible talks them out of it.'" Mr. Horvath also added, "'Pom is really in their face with it.'"