Jessica Rich Featured in ABC News Report on Questionable Claims in Advertising
June 14, 2022
Kelley Drye’s Jessica Rich was quoted in an ABC News story that examines the claims made by the anti-fraud service "Home Title Lock." An ABC News investigation of the company's marketing materials has raised serious questions about several claims made in some of Home Title Lock's recent ads, which one ad-tracking firm estimates were potentially viewed hundreds of millions of times on TV alone. An ABC News investigation of the company's marketing materials has raised serious questions about several claims made in some of Home Title Lock's recent ads, which one ad-tracking firm estimates were potentially viewed hundreds of millions of times on TV alone.

Jessica Rich, who led the FTC's Bureau of Consumer Protection for several years and now works on advertising-related matters in private legal practice, said it "sounds like they're playing with numbers and making misrepresentations."

"These connections to the company taint what they're saying," and "anyone listening to their claims would be entitled to know" about them, Rich said. "To prevent a claim from being misleading," disclosures need to be made "right there and then," and the disclosures "need to be prominent."

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