May 25, 2012
The cbsnews.com article, "POM Wonderful Deceptively Advertised Health Claims in Juice Ads, Judge Rules" reported on the FTC's lawsuit against POM Wonderful and its parent company, Roll International Corp. Chief Administrative Law Judge Michael Chappell ruled the juice company deceptively advertised its products, saying the juice could treat, prevent or reduce risks of heart disease, prostate cancer and erectile dysfunction. POM responded by taking out ads in major newspapers, defending its health claims.
CBS quoted August T. Horvath as a "food-law expert."
"'It's extremely unusual,' August Horvath, partner at Kelley Drye, a New York-based firm, told Forbes. 'And I consider it ill-advised … The things that Pom has won on, that it is crowing about here -- they could still lose on those matters, and a good way to do it is to make the FTC really angry. And that's what they might be doing.'"