August 5, 2010
In a Mobile Marketer article titled “Will a Federal Do-Not-Track List Affect Mobile Advertising and Marketing?” associate Chris Loeffler was quoted. The article discussed the possibility of a Do Not Track registry from the Federal Trade Commission modeled on the Do Not Call list that would affect the mobile advertising space.
Chris shared his impression of the potential registry. “The scope of such a registry has not yet been revealed, but to date the FTC has focused on the collection of a consumer's personal information across multiple unrelated sites,” Chris said. “Personal information collected by a single publisher and contextual advertising has been excluded. It remains to be seen whether a Do Not Track registry would also include the same exclusions,” he said.