September 29, 2011
Partner Lew Rose
was quoted in the Adweek
article, "Reebok's $25M Settlement Signals New Day at FTC." The article reports on the Federal Trade Commission's (FTC) $25 million settlement with Reebok for deceptive ad practices. The settlement, the largest in recent memory, signals a major shift at the agency and sends a clear message to advertisers to ensure they have reliable scientific evidence before making specific health or safety claims.
Lew said, "The case is a head turner. It's one of the most significant cases in FTC's recent history. We've been advising our clients that the penalties are likely to be much higher than ever, and Reebok is an example of it."