April 17, 2014
Partner August Horvath was quoted in thecAdWeek article “Why Food and Beverage Advertisers Should Be Worried About Pom v. Coca-Cola.” The article discusses the upcoming Supreme Court hearing of POM Wonderful LLC v. The Coca Cola Company, which could significantly change the legal landscape for the name and marketing advertisers give their products. August explains that "If Pom wins, then anything on a food label could be fair game for litigation. Pom's longest reach is for the actual name of the beverage. Coca-Cola named the juice by the taste, which is OK under the FDA rules."