October 7, 2010
An Associated Press
article titled "FTC: ‘Eco-Friendly' Isn't Always Consumer Friendly" quoted partner Lew Rose
. The article discussed the recently proposed revisions to the Federal Trade Commission's (FTC) "Guides for the Use of Environmental Marketing Claims." The FTC issued proposed revisions to these "Green Guides" in an attempt to clear confusion for businesses that make claims about "eco-friendly" products. The new Green Guides generally advise companies that they will need "competent and reliable scientific evidence" to back up their claims.
Lew indicated that the lack of specific rules for how companies should make environmental claims shows how complicated some of these issues can be. Lew also noted that there is "very, very little area in which there's a lot of concrete guidance," adding that can be viewed as a positive from an industry standpoint.
"In a perfect world, they would prefer a clear set of rules, but in this area, what I think these guides reflect is a recognition by the FTC that it's impossible to do that, without creating more problems than you're resolving," he said.
Versions of this article ran in more than 30 publications including The Washington Post, The Los Angeles Times, Boston Globe, Seattle Post-Intelligencer, and Charlotte Observer.