On June 23, 2011, special counsel August T. Horvath spoke at an American Bar Association Webinar hosted by the Economics, Private Advertising Litigation, and Consumer Protection Committees within the Section of Antitrust. In the session, "Use of Surveys in Advertising Substantiation: The Experts Weigh in," Mr. Horvath discussed how to avoid common pitfalls when substantiating advertising claims through the use of surveys and statistical analysis and ways to depend your substation in trial practice.

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