Special counsel August T. Horvath participated at the 57th Spring Meeting of the ABA Section of Antitrust Law. The meeting, held March 25 - 27, 2009, in Washington, D.C., focused on how antitrust and consumer protection law is (and is not) changing. The conference incorporated over 40 sessions covering all aspects of U.S. antitrust law and provided substantial coverage of consumer protection law and non-U.S. competition law issues. Attendees were given the opportunity to learn about the substantive law developments and the practical skills of handling antitrust risk in the current environment, and, at the same time, discover what the enforcers have in mind for the future.
Mr. Horvath was the session chair and moderator of the session titled "Use and Abuse of Consumer Perception Research In Antitrust and Advertising Cases." This session discussed how surveys and consumer research come into play in most advertising cases and in many antitrust matters. The panel discussed the relevant standards, the reliability of this evidence, and the techniques to use it effectively.