On March 20, 2013, William C. MacLeod spoke at the 2013 ANA Advertising Law & Public Policy Conference in Washington, D.C. The event addressed the big issues marketers and their partners will be facing, and how corporate counsel and C-level executives will navigate through major legal and public policies in an increasingly regulated and litigious marketplace. Mr. McLeod spoke at the session, “The Future of Claim Substantiation After POM Wonderful.” He discussed the POM Wonderful case – the FTC’s most important decision on the claim substantiation doctrine in years – and how it will affect ongoing investigations and private litigation.

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