The event featured a panel of experts that addressed important trends in the Federal Trade Commission’s (FTC) enforcement of health-related advertising claims, with an emphasis on practical strategies for businesses and their counsel. The session reviewed the types of health claims the FTC is now focusing on; the interrelationship between the FTC and the FDA regarding food and dietary supplement health claims; the level of substantiation that may now be needed to support health claims; and how a marketer can place itself in the best defensible position when making health claims.