Senior associate Christopher Loeffler will present "Advertising and Consumer Privacy Considerations for Wearables" at Wearables TechCon 2016. This session will use a product advertisement to discuss the regulatory framework applicable to wearables, including who the relevant regulators are and what rules apply to advertising; when does a product claim cause a basic health-tracking product to become an FDA-regulated medical device; why the Federal Trade Commission is particularly interested in wearable and health products generally; and what role the Federal Communications Commission and Consumer Product Safety Commission play in marketing your product and handling quality concerns. Mr. Loeffler will also delve into consumer privacy and data security considerations, and discuss options for addressing these issues to help strengthen consumer confidence in your brand and help minimize the risk of regulatory scrutiny.

For more information, and to register, please click here.