Partner Paul McCurdy was a panelist at Thomson Reuters Legal Executive Institute's 21st Annual Law Firm Marketing Partner Forum. The session "Strategies for Taking Business Development to the Next Level," highlighted the strategic initiatives used by firms to help improve the impact of business development campaigns. Concerned with how firms can effectively target new or existing clients, the panel addressed how to balance the competing interests of partners, marketing personnel, and law firm clients in a manner that underscores efficiency, quality, and value. The Forum was sponsored by Thomson Reuters.