On February 27, 2013, partner Alysa Z. Hutnik presented the session "Strategies for Avoiding Big Privacy 'Don'ts' with Personal Data" at the O'Reilly Strata Conference in Santa Clara, CA. Data on consumers is a valuable commodity in today's marketplace. Privacy and marketing laws as to a company's obligations on data collection, use, and disclosure are changing rapidly, and failing to remain up to date and having a solid understanding of how the laws affect personal data assets can often result in media exposes, regulatory investigations, Congressional hearings, lawsuits, and risky contract terms with business partners. Time invested in "privacy by design" compliance at the outset is the best insurance policy to avoid what could be expensive and embarrassing situations down the road.

This session included the following topics of discussion: case studies of privacy enforcement and litigant activity, privacy law landscape, and practical tips to avoid becoming a target of scrutiny for privacy business practices. Ms. Hutnik broke down how to navigate compliance obligations and provided actionable steps to help companies avoid legal scrutiny at the start.

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