Partner Lewis Rose spoke at the Direct Marketing Association’s 2010 Conference & Exhibition in San Francisco, CA on October 12, 2010. Mr. Rose presented during a session titled “Sinners & Saints: The FTC on ’Greenwashing’ and How Green is Good for the Bottom Line,” which focused on the Federal Trade Commissions’ newly updated Green Guides for marketers. The session discussed how companies can prevent their brands from committing one of the "Seven Deadly Sins of Greenwashing."

Visit the DMA2010 website for more information.