On October 5, 2012, partner John J. Heitmann spoke at the Fall ABA/FCBA Privacy and Data Security Symposium in Santa Clara, CA. Mobile communications, marketing and services, including LBS, are governed by an alphabet soup of statutes and regulations: TCPA, COPPA, CAN-SPAM, CPNI, etc. To complicate compliance even further, numerous class action lawsuits in state and federal courts have addressed issues and nuances that the Federal Communications Commission, Federal Trade Commission, and state regulatory agencies or legislatures have not. During the panel, “Mobile Privacy: Navigating the Changing Landscape of Laws and Lawsuits,” Mr. Heitmann and his fellow panelists considered: What are the legal rules of the road for mobile communications and marketing? How best can a service provider or app developer mitigate the legal risks?