On November 19, 2014 partner John J. Heitmann will speak at the MVNOs Industry Summit USA on "It's Complicated: Maximizing Customer Retention and Acquisition Through Text, Email, and Social Media Without Getting "Unfriended" by the Law." This roundtable will discuss designing effective customer acquisition and retention strategies, key federal and state telemarketing laws (TCPA, Do Not Call, CAN-SPAM), using CPNI for marketing purposes, and best practices for calling, texting and social media campaigns.