On July 31, 2012, associate Christopher M. Loeffler moderated the panel discussion, "Ensuring Privacy Compliance in Advertising and Marketing Initiatives," at the American Conference Institute 12th National Legal and Compliance Forum on Privacy and Security of Consumer and Employee Information in San Francisco, CA. The discussion addressed issues such as the use and associated risks of behavioral advertising, ensuring proper marketing within the guidelines of social marketing and online advertising, the changing regulations and enforcement initiatives related to behavioral advertising and targeted marketing, and the evaluation of legal and brand risk.

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