On October 4, 2011, partner John E. Villafranco spoke at the Dietary Supplement Industry Forum for Retailers, sponsored by Bayer HealthCare, in Hoboken, NJ. Mr. Villafranco presented the session, “Dietary Supplements Advertising: The Regulatory Environment.” The session discussed recent FTC orders and litigated cases that have raised questions about the claim substantiation doctrine. It considered the latest legal developments in claim substitution and what level of scientific evidence is required to support health and nutrition claims.