Senior associate Katie Bond will present "Developing and Substantiating Product Claims" at 2016 SupplySide West Global Conference. Ms. Bond will offer insights, using case studies and regulatory advice, designed to guide you in taking a product to market and successfully delivering information consumers can use.
- Review of the Bayer/FTC court decision and how the findings have played out in the real world.
- Hot claims targeted by FTC and plaintiff’s lawyers, including “Made in the U.S.A.” claims.
- What the substantiation requirements mean and how to ensure they’re considered throughout the product development process.
For more information, and to register, please click here.