Partner Lewis Rose spoke at the American Conference Institute's 2009 Advertisers' and Marketers' Regulatory Summit in Washington, D.C. on June 25, 2009. The conference focused on providing the regulators’ perspectives on compliance with key advertising/marketing regulations and guidelines. Mr. Rose participated in a session titled, "Complying With New Endorsement and Testimonial Guidelines." The session included discussion on recent changes to endorsement and testimonial guidelines, celebrity endorsement compliance, compliance with requirements for new advertising platforms, necessary proof of endorsements and identification of disclosures that have heightened requirements.