On November 13, 2012, associate Chris Loeffler spoke at the 34th Annual PMA Marketing Law Conference in Chicago, IL. The conference highlighted topics concerning social media policies, developing apps for platforms and legal challenges, mobile marketing, branded entertainment/rights issues, endorsements/talent/union contracts/Gamification/on-line behavioral/advertising, US and Global privacy concerns, sweepstakes, contests, gift cards, coupons and all forms of incentive marketing, advanced I.P. issues and a host of other subjects. Chris presented the module "Basics of Advertising."

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