Designing trade dress and packaging for new products that convey their brand heritage and competitive advantages is time-consuming and expensive. Developments in unfair competition law have made protecting packaging design and trade dress from imitators even more difficult. So, product innovators in the pharmaceutical, computer, food and beverage, apparel, fragrance and beauty products industries are increasingly looking to design patent and copyright laws to augment traditional unfair competition protection. By reviewing recent litigation developments and trends and using specific product packaging and designs, this seminar will address this complex area of IP law.

Our presenters have a wealth of experience in counseling major consumer products companies in developing, clearing, and protecting trade dress and packaging designs: John M. Bergin, Chief Trademark Counsel, Avon Products, Inc. will act as moderator. The speakers are Steven H. Hartman, Vice President/Trademark Counsel, Novartis Pharmaceutical Corporation and William R. Golden, Jr., Chair, copyright and patent specialist, of Kelley Drye’s Intellectual Property and Technology Litigation Practice Group.

In accordance with the requirements of the New York State Continuing Legal Education Board, this non-transitional continuing legal education program is not approved for the newly admitted attorney within the first two years of admission to the Bar. Receive 2.0 New York CLE Credit Hours of Professional Practice

Cocktail reception to follow