Join us for a complimentary briefing to learn about recent developments in advertising and marketing law related to:
  • Claim substantiation
  • Privacy and data security
  • Promotions
  • Online marketing
Kelley Drye partners will discuss how to implement best practices to keep your customers' information under wraps and, at the same time, develop creative, effective advertisements and promotional campaigns.

Topics will include how to properly substantiate your advertisements; how to identify advertisements, campaigns and business practices that the regulators will target; and how to litigate your claims if necessary.

When promoting your company's products or services, you need to know how to lay a successful foundation for an advertising campaign, as well as follow through with a plan that is compliant with applicable laws.
  Please arrive at 7:30 AM for registration and networking.