Companies today are increasingly turning to Internet-based advertising to drive e-commerce and to promote brand names. While advertising on the Web can be effective, costly trademark implications have emerged. As a result, Internet-based advertising has become a double-edged sword to many of its users. This seminar will address the wide range of Internet-related trademark risks facing businesses today, including trademark use in search engine advertising, Web page cloaking, metatags, pop-up ads and banner advertising.

This program will highlight the rapidly evolving body of trademark law as it addresses the rising implications of Internet advertising. Breakfast will be served